Fall Rural Romp Participant Application

Farm and food partners in Southern Wellington County (Centre Wellington, Erin, Guelph/Eramosa, Puslinch) and the City of Guelph are invited to participate in the annual Fall Rural Romp, a self-guided tour of our county’s unique farm and food locations and experiences.

WHEN:
Saturday, September 28 2019 from 10:00am - 4:00pm

COST to Participate:
$50 + HST for Taste Real Partner businesses
$75 + HST for Non-Partner businesses

PROMOTIONAL MATERIALS:
You will receive the following promotional materials prior to the event:

  • Postcards/Posters (please distribute to customers make them available at key location in your community)
  • Rural Romp maps (make available at your location prior to and on Rural Romp day)
  • H-Frame Road side signs

Maps and posters are also downloadable from the Taste Real and Municipal website.

INSURANCE:
It is your responsibility to ensure you have adequate liability insurance coverage to receive visitors on your property.

SET-UP:

  1. Signage: Help people find the way to your location. We’ll supply you with H-Frame Rural Romp signs. If your location is hard to find, please try to use additional signs or markers (balloons, etc).
  2. Logistics: Think about parking and flow of cars and people. Is there an area you don’t want people to access? Please make sure you have signage or block off the area with a visual barrier.
  3. Beautification: People expect to be visiting working farms or food business, nevertheless, first impressions are important and part of the experience. It starts when people drive up your driveway. What do they see? What would you like them to see? The more welcoming your place looks the better the experience.
  4. Sales: Ensure visitors know if/what products they can purchase at your location. Display products or have a sign available that lists items and costs.

PROGRAMMING - Give it your best shot:
The Romp provides the frame work for a perfect opportunity to get face to face with many potential customers. It is your chance to showcase your business, your farming/producing practices and educate people about the importance of local food and farming.

Think about offering a unique activity on Romp day. Ideas include: tours, workshops, demonstrations and specials. We encourage you to partner with another local business, an artist or musician to enhance the experience if desired.

Show off your business and create a lasting experience with visitors. The Romp attracts a lot of families and our youngest participants are eager to see, touch and learn. Kid’s activities are not required but are always popular. They can be as easy as a few shovels and dirt for planting a seed or petting an animal. Please ensure that you are providing what you have advertised.

'You get out what you put into it. Make the visit to your location a memorable experience!'

FOOD SAMPLES:
We encourage you to make a unique 'Must Taste' sample available, if possible. It could be a vegetable you grow on your farm or prepared foods.

If you do not have a food service component at your location, we may be able to pair you up with a food service provider (restaurant chef, caterer, etc) to prepare a dish/samples with ingredients from your location.

Samples may be offered for free to visitors or the chef/you may charge a small amount to cover your cost. We suggest not charging more than $2 per sample. (In addition to the samples, full size portions can be sold, if desired). Once you are paired up with a food partner, please arrange all details regarding procurement and logistics of the food. Your food service partner may set up a station at the farm to serve the samples or collaborate with you to serve samples.

'FELFIE' CONTEST:
In order to increase social media interaction Romper's are able to take 'Felfies' (farm selfies). We will provide you with the necessary materials and a chalkboard sign that call out your farm specifically. Please provide a small table and choose a unique backdrop for the photo booth. It could be in front of a barn, your farm sign, close to animals or another good location on your farm. 

PHOTO CONTEST:
Visitors are encouraged to enter their photos taken on the romp in our photo contest to win one of three great prizes. An information sheet will be supplied to you to make available for visitors.

VISITOR BALLOTS / Local Food Treasure Hunt:
A twist on the traditional visitor ballots: ballots will include a specific question for each location to encourage visitors to ask questions or investigate a little more closely. Ballots and signage provided by Taste Real.

2019 PROMOTION:

  • 1000 postcards and posters distributed to nearby communities in Wellington County (including Guelph) and neighbouring regions.
  • 700 print maps to be distributed at various events and locations as well as downloadable from www.tastereal.ca and partner websites.
  • Media release
  • Print and online advertising
  • Advertising through local radio stations
  • Regional event calendars and websites
  • Regional and food/farm specific event calendars, websites, blogs and e-newsletters
  • Comprehensive, location-specific social media promotion – Facebook, Twitter and Instagram

THIS IS YOUR EVENT! Promote it the best you can.
Here are some ideas:

  • Promoting the Romp to your contacts and customers through your channels, newsletters
  • Posting the event to facebook, Instagram, twitter or other social media channels with the hashtag #RuralRomp and/or #tastereal @tastereal
  • Placing posters in prominent locations within your business and other public places in your local community

If you are interested in participating as a location in the Fall Rural Romp fill out the application form below.

PAYMENT:
You will receive an invoice for the participation fee shortly after your application is submitted and approved.

We look forward to working with you!

Taste Real Programme/County of Wellington                   
Christina Mann, Taste Real Coordinator
christinam@wellington.ca                   
P  226.971.0264
F  519.837.0285

APPLICATION FORM

Event Date:  September 28, 2019
Application Deadline:  August 9, 2019

BUSINESS INFORMATION

PREPARED FOOD AND FOOD SAMPLES

Please note that depending on the item, cooked food need to be prepared in a public health certified kitchen, but can be served, heated etc. at any location. We want to make this as easy as possible for everyone and will supply you with all the information and some equipment to ensure the food is served in a safe manner.

TREASURE HUNT QUESTION

We are encouraging visitors and attendees to dig a little deeper into local food.

Something specific to your farm/location, i.e. how many alpaca’s do we have on our farm? How much milk does a cow produce on average? Please note that visitors must be able to have access to the information somewhere on your at your location – OR you or a staff member are available to answer questions.

LOCATION DESCRIPTION

A few sentences about what people can expect on the Romp at your location - This will be public on the website and a portion will appear on the romp map. (If this information is not known by the time of application, please forward a short description to christinam@wellington.ca by August 9.)

To give you an idea – here are examples of Fall Rural Romp location descriptions:


 

Privacy Notice

Personal information (PI) is collected under the authority of the Municipal Act, 2001. All personal information created, held or collected by the County of Wellington is protected in accordance with Municipal Freedom of Information and Protection of Privacy Act, 1990 (MFIPPA). For questions related to this collection of personal information, contact the Manager of Privacy and Information, County of Wellington, Office of the CAO, T 519.837.2600 x2522.


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© 2019 County of Wellington, 74 Woolwich St. Guelph, Ontario N1H 3T9, T 519.837.2600, TF 1.800.663.0750, F 519.837.1909