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Directional Tourism Signage Application

Directional tourism signage also known as a pay-to-play programme provides an opportunity for tourism attractions and tourism-based businesses to promote their location.

We are excited to work with you! Please be sure to review the application criteria as outlined in the County of Wellington Directional Tourism Signage Policy.

Deadline to apply is November 30, each year.


Business Information:

Location Information:

Please complete the following for each location requested. This can be done by clicking the "ADD Location" button.

Note that the Signage locations outlined below are subject to change based on applications.

Payment Information:

Please see our Three-Year Commitment Payment Options.

Once this form is submitted, a County Representative will review your application. If approved, you will be contacted to discuss the total costs and payment options.


Yes, we (I) agree to the terms and conditions set out in the County of Wellington Directional Tourism Signage Policy and undertake to commit to a 3-year term for adhering to this Policy and will be responsible for payment for the full three year term whether payment is made on a lump sum basis or on annually.

By selecting the "I Accept" button, you are signing this Agreement electronically. You agree your electronic signature is the legal equivalent of your manual signature on this Agreement.

Privacy Notice

Personal information (PI) is collected under the authority of the Municipal Act, 2001. All personal information created, held or collected by the County of Wellington is protected in accordance with Municipal Freedom of Information and Protection of Privacy Act, 1990 (MFIPPA). For questions related to this collection of personal information, contact the Manager of Privacy and Information, County of Wellington, Office of the CAO, T 519.837.2600 x2528.